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Ferrari chief staying on to launch new models in October

Luca di Montezemolo has been running Ferrari since 1991. That's a whopping 23 years already, and having been born the same year that Ferrari was founded, Montezemolo is now 67 years old. But don't expect him to be stepping down any time soon.
Addressing the rampant rumors circulating the paddock at Monza this weekend, the hereditary Marquis of Montezemolo (pictured above at the unveiling of the 458 Speciale in Frankfurt last year) insisted that he is not about to leave Ferrari. Not before 2017, anyway, having signed as recently as this past March to stay on another three years. (After that, it's anyone's guess, with some suggesting that controversial Fiat scion Lapo Elkann could take his place.) But in dismissing the rumors, the affable and long-serving Ferrari chairman did reveal some new product plans.
First of all, according to racing site Autosport.com, Luca confirmed that the Prancing Horse marque "will present a fantastic new car" at the Paris Motor Show next month, widely expected to be a new variant of the 458: either the new Speciale Spider or the turbocharged 458 M. While he was at it, though, Montezemolo also revealed a new limited edition model to be presented in California.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari makes its return to Need For Speed: Rivals in a big way

With all the excitement over Forza Motorsport 5 and Gran Turismo 6, it's easy to forget that there's another racing game from an even older franchise coming out. The latest Need For Speed installment, Rivals, is set to hit stores November 15 (this Friday) for the Playstation 4, November 19 for PS3 and XBox 360, and November 22 for the XBox One. As part of the run up to the launch, we have a great look at all the new Ferrari content for the new title, which marks only the second time the Italian marque has been in an NFS game.
The last time we saw a prancing horse in Need For Speed was 2009's Shift, when we got ten models as part of a paid, downloadable pack. In anticipation of Ferrari's return to the series, we've got a gallery of images of some of the featured models, like the F12 Berlinetta (which we've shown you before), the FF, the Enzo, the 599 GTO and both the 458 Italia and Spider. All of which are bound to make for phenomenal tools for escaping the virtual cops.
We'll have a more extensive look at Need For Speed: Rivals in the near future, but until then, have a look at the game's Ferrari content up top.