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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Ferrari chairman ticked off by Alonso

Luca Cordero di Montezemolo does not strike us as the kind of person we'd want to cross. We imagine the Chairman of Ferrari as sort of like an automotive Don Corleone, a thought that is further confirmed when we hear about the aftermath of last weekend's Hungarian Grand Prix.
Fernando Alonso made some unsubstantiated remarks that have angered his team, with The Daily Mail reporting that when asked after the race what he wanted for his birthday, the Spaniard responded "Someone else's car." And while no one seems to know exactly what was said, it was enough to prompt a personal phone call from the boss of Ferrari on Alonso's birthday for a dressing down.
Montezemolo reminded Alonso that, "All the great champions who have driven for Ferrari have always been asked to put the interests of the team above their own. This is the moment to stay calm, avoid polemics and show humility and determination in making one's own contribution, standing alongside the team and its people both at the track and outside it."

Ferrari embroiled in legal battle over 21-year-old's Facebook page

Ferrari is facing a court battle in Switzerland due to alleged copyright infringement over taking over a Facebook fan site. If the suit is successful, it could cost the company millions and harm its reputation on social media.
Sammy Wassem started the Facebook fan page for Ferrari when he was 15 and eventually grew it to over 500,000 followers. In 2009, the company congratulated the him on the site's success, but said that "legal issues" forced it to take over the administration, according to Automotive News Europe. Wassem could still use the site, but managers had oversight.
Wassem asked Ferrari for financial compensation to keep working on the page but continued creating content on it for the next four years. Eventually, the company terminated his administration rights, and In 2013, the he and his father Olivier filed the lawsuit against the business alleging it owes payment over 5,500 hours of work and copyright infringement for taking over the page. They are asking for 10 million Swiss francs ($11.3 million).