1970/1971 Dodge Challenger Project Car on 2040-cars

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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

2015 Dodge Challenger configurator has all the Hellcat you can dream of

The 2015 Dodge Challenger SRT Hellcat has sucked up a lot of air in the automotive news world this summer, so it's good to know that you can actually go out and, you know, buy the sucker. With 2015 models headed for your local showroom, Dodge has seen fit to also pull the wraps off it's latest Challenger configurator, complete with the supercharged Hemi V8 option that we just can't seem to get enough of.
We're still enamored of the $58,995 starting price for the 707-horsepower SRT, but the online tool finally gives us a chance to see just how optioned up our dream super-muscle coupe can get.
Buyers can choose from three interior treatments and nine paint colors, with two hues (Ivory White and Phantom Black tri-coats) coming for a $500 premium. For $1,795 Laguna Leather SRT bucket seats can be added in place of the (very nice) stock chairs, and a fancier infotaiment system with navigation and HD radio runs $695.

I sold my Viper, but the memories I'll keep

The following is written by auto industry veteran Tow Kowaleski. The words are his own, but the memories now belong to everyone thanks to his willingness to share. If you're an industry veteran with a story to share, contact us at tipsATautoblogDOTcom.
It became the flame that started the fire of belief in the next life of Chrysler.
I just sold a car. Nothing new. Millions do it every day. But my car was a 1995 Dodge Viper, so maybe it was a bit more unique since just 12,000 were built. And like others selling a car that's been a part of the family for close to 20 years, this was a confluence of emotions for me. I was sad to see it go, but happy to have the cash and one less big, shiny, under-utilized object in my life.