1967 Chrysler Newport Convertible on 2040-cars

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2013 Chrysler 300C John Varvatos Limited Edition

Who is John Varvatos? If you're like me, that's the question you were asking after seeing commercials that advertised a limited-edition model of the Chrysler 300 with this mystery man's name attached. If you're not like me and consider yourself a fashionista even in the slightest, then you probably already know that John Varvatos is a successful menswear designer who cut his teeth in the fashion houses of Ralph Lauren's Polo and Calvin Klein. He's also a native of Detroit, which makes the joining of his brand and that of Chrysler's more intelligible, what with the Auburn Hills-based automaker still eking efficacy from its nearly three-year-old "Imported from Detroit" tagline.
Whenever one of these co-branded vehicles crosses my path, I try to judge them according to some simple questions. The first is, does the co-branding make sense for the target audience? And the second is, do the changes improve or diminish the experience of the standard vehicle? With this partnership, both brands are clearly aiming at the same target, or perhaps Chrysler hopes its aim will improve by partnering with the JV set, bringing it closer to that bullseye of style-conscious trendsetters.
The second question, meanwhile, can be answered with your eyes alone, as no mechanical changes are included among the Varvatos upgrades. Despite that, the 300C John Varvatos Edition is priced above - well above - all other 300 sedans save the 300 SRT8, suggesting that cool is not sold by the barrel (was it ever?) and Mr. Varvatos is a dealer in the stuff. Yet while I couldn't actually tell you if John Varvatos was a designer or a ditch digger before Chrysler introduced us, I do like his style, and the man knows how to dress a car.

eBay Find of the Day: 1979 Chrysler ETV-1 electric car prototype

Electric cars may be reaching their time in the sun with successes like the Tesla Model S, but the basic concept goes back to practically beginning of motoring. EVs also saw a brief renaissance in the 1970s when automakers were trying find a way around rising fuel prices. This 1979 Chrysler ETV-1 concept for sale on eBay Motors is a great example from that era.
Built in 1979, designers hoped the ETV-1 would preview what an electric car would look like in 1985. The base price was slated to start at $6,400, or the rough equivalent of $20,536, which seems like an optimistic price. General Electric created the ETV-1's powertrain, and Chrysler was in charge of styling. At the time, the Department of Energy called it "the first advanced four-passenger subcompact experimental electric car."
While it seems ancient compared to today's EVs, the ETV-1 featured regenerative braking and a computer-controlled electric motor. Chrysler reported a 100-mile range at 45 miles per hour with two passengers in the car. The range fell to 75 miles with four passengers. Acceleration was not brisk with Chrysler claiming the run to 30 mph in 9 seconds. Power was stored in 18 lead-acid batteries, and a full charge took 10 hours from a home outlet.

Dodge to resurrect Scat Pack?

Before social media ever existed, if automotive enthusiasts wanted to be noticed or recognize other fans, they joined a car club. For Dodge muscle car lovers from 1968 through 1971, that group was known as the Scat Pack. Just like the Charger, Challenger and Dart nameplates, it looks like the Scat Pack could be getting a resurrection by Chrysler.
Automotive News is reporting that Chrysler recently renewed its trademark on the Scat Pack name, and while this is in no way a guarantee that the name will return, AN talked to Tim Kuniskis, Dodge President and CEO, who stoked the fire a little more. In the article, Kuniskis said that the name is "a very important part of our history" and added that "we like the whole idea of having a Scat Pack of cars." Scat Pack models were identified by their bumblebee stripes and helmet-wearing bumblebee logo, and the idea of a modern Scat Pack doesn't seem all that outlandish in light of recent vehicles like the Charger SRT Super Bee and the Ram 1500 Rumble Bee Concept.
What do you think, is this a cool idea, or is it just an unwelcome bit of nostalgia? Have you say in Comments.