The on 2040-cars

Auto blog

Bugatti surprises with Vitesse 1 of 1 edition

Bugatti had plenty to showcase at Pebble Beach this year, unveiling not only the final Legend edition but also bringing the entire series together for one big happy family reunion at the same location where, one year ago, it presented the first such special edition. But those weren't the only special edition Veyrons on hand in Monterey this week.
When we first saw this yellow and black Veyron driving around Alsace last month and figured at the time that it must have been the final Legend edition in tribute to Elisabeth Junek. It turned out to be neither when the series closed out with the Ettore Bugatti edition with a decidedly different color scheme, which left us scratching our heads as to what the Bumblebee treatment was all about, but now we know.
In addition to the Ettore Bugatti edition, the most exotic French automaker also arrived at Pebble Beach this year with the Veyron Grand Sport Vitesse 1 of 1 edition. Commissioned by a customer in Singapore, this one-of-a-kind Vitesse roadster revives a favorite color scheme of the Bugatti family that adorned many of its vehicles from the company's heyday, including a Type 41 Royale, a Type 55 and a Type 44 like the one beside which it was presented, furnished for the occasion by the Mullin Automotive Museum in Oxnard, CA.

Bugatti names former Ferrari, Lotus man its new American chief

After six years running its American operations, John Hill is leaving Bugatti. So the exotic carmaker is going to need someone to fill his shoes - particularly since the United States and Canada account for a quarter of all Bugattis sold (to say nothing of Latin America). Fortunately, it appears to have found just the right person in Maurizio Parlato.
An old hand in moving exotic sports cars in North America, Parlato comes to his role as Chief Operating Officer at Bugatti of the Americas after years in the business. He served as top man in America first for Ferrari and Maserati and then at Lotus, holding numerous other positions at both companies over the years, including the latter's global sales and marketing director. (Lotus, for what it's worth, was once owned by Bugatti, but that was long before Parlato arrived on the scene.)
Parlato assumes his new role at Bugatti at a time when the company is trying to move the last few dozen Veyrons before switching over to its successor. He'll have a network of 13 dealers to manage, satisfy and ultimately expand, but if anyone can do it, Parlato seems to have proven that he can.

UK Bugatti saleswoman sells nearly one Veyron per month

Selling cars is difficult enough without your company's only product being a $2.2 million supercar, but that doesn't seem to have slowed down Anita Krizsan.
As a sales representative for Bugatti, Krizsan sold 11 Veyron models to clients around the world last year, and her efforts have earned her the nickname "The $15 million woman." For comparison's sake, most of the company's salesmen are happy to move three of the ultra cars in a calendar year, and Krizsan's exploits mean she's the worldwide Bugatti sales leader. But getting there has been plenty of work.
The sales rep is available to clients 24 hours a day, and many times, potential customers call her in the middle of the night with questions about the car or its warranty. Krizsan even personally attends every delivery.