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Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.
As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.
This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.

Bugatti moving ahead with Veyron successor

With production of the Veyron coming to an end, all eyes are fixed squarely on Bugatti and what it
will do next. Because by next year, it will have sold the last examples of the Grand Sport and Vitesse roadsters, and after that there will be no more. And since the Veyron line is the only one Bugatti makes - or has made, for that matter, since Volkswagen took it over - it will need something else in place or it will effectively go dormant. The only question is what that next project will be - or more likely, given the timeframe, already is.
One thing which Dr. Wolfgang Schreiber - who is now president of Bugatti and was its technical director during the Veyron's development - ruled out in speaking with Top Gear is that there won't be any further development of the existing Veyron. Schreiber put to rest the longstanding rumors that an even more extreme evolution of the Veyron than the record-breaking Super Sport would be made, and that the vehicle would die after the remaining 43 examples have been built. Nor will Bugatti proceed with development of a four-door model. It's an idea that Bugatti entertained prior to the release of the Veyron with the EB218 concept at the 1999 Geneva Motor Show and again after it with the Galibier concept in 2009, but it's ultimately been put to rest. According to Schreiber, a four-door Bugatti "would confuse our customers."

Bugatti does up a special Vitesse for Lang Lang

It may be a bit of a stretch to find similarities between pianos and sportscars, but bear with us. Both are made to perform, both have pedals and wheels (albeit of radically different size), and both tend to cost around the same. Unless you're talking about a Bugatti, which would set you back more than any piano this side of a Bösendorfer with serious pedigree.
Well, Bugatti has just drawn an even closer parallel with this latest edition of the Veyron Vitesse roadster. And not by applying some black lacquered trim pieces, either. When celebrated concert pianist Lang Lang visited the factory at Château St. Jean in Molsheim, Bugatti took the wraps off this unique Vitesse with a high-contrast black and white finish inspired by a piano keyboard.
The treatment, which also echoes a specific Type 57 Atalante, continues inside with white leather embroidered with black stitching to mimic sheet music, with gold plating on the steering wheel, wheel hubs and fuel cap. Lang Lang even signed the center console with a gold marker. Best of all, spool up that sixteen-cylinder engine and it'll make sweeter music to our ears than any piano ever could.