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Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

BMW takes 30th Anniversary Edition M5 out to drift

If you only look at the videos from BMW, it appears that the best way to celebrate the 30th birthday of the M5 is some smoky drifting, and it sure looks like a great way to mark the occasion to us. Now that the Bavarian brand's new 30th anniversary special edition is all set to hit the road, the most powerful M5 ever is getting it own chance to roast its tires on video, as well.
The M5 30th Anniversary Edition shouldn't have any problem hanging its rear end out, really. Under the hood, its twin-turbocharged 4.4-liter V8 is turned up to 600 horsepower and 516 pound-feet of torque and can allegedly sprint to 60 miles per hour in a scant 3.7 seconds. That's pretty impressive for any sports car but especially for a sedan that can still carry four passengers comfortably cosseted in leather and Alcantara upholstery.
BMW is making just 300 of these celebratory models worldwide, and appropriately for the anniversary, only 30 of them are going to be available in the US. If the special M5 doesn't make your heart race, the video basks in a little nostalgia, as well, by showing off the original model for some historical context.

Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway through the day to observe for a couple of hours.
The undertaking is massive, with multiple cameras set up, scores of crew members, a helicopter filming from above, a rigged pickup for car-to-car shots, sidewalks lined with security and plenty of curious onlookers, and oh, yeah, a major intersection of a top world city shut down for an entire weekend.
The five drifting legends are nestled in their identical red BMW M235i coupes, which have been modified with special handbrakes but essentially nothing else you can't get on a stock version, and are listening to direction from director Mic Rodgers and stunt coordinator Riley Harper. We're basically given free rein of the set, to shoot the cars, the drivers, and at one point, even hopping in with Yoshihara for one of the admittedly more tame stunts. Even then, the g-forces are so severe that they flip our cameraphone's video recording from landscape mode to portrait. Yes, this is a pretty cool day to be reporting on cars, and as we said during our first installment of our behind the scenes coverage of Drift Mob, we're honored to be the only US media outlet here to tell the tale.