1990 Bmw M3 Coupe 2-door 2.3l on 2040-cars

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BMW i3 EV continues to shed camouflage

As BMW gets closer to introducing the production version of its plug-in i3, we keep seeing the hatchback being tested with lessening degrees of design-obscuring camouflage. Last we heard, BMW is expecting to have the i3 ready by the end of this year, and the swirly, blue camo does little to hide its basic design in these latest spy shots.
We get our first clear look at almost everything above the wavy beltline including the silver roof edges and matching mirror caps, and it can't hide the dip in the beltline behind the B-pillar - matching what we've already seen on the i3 Coupe Concept unveiled at the LA Auto Show last year. Another change we notice is the lower portion of camo removed from the front fascia allowing us to see the air opening and the black, vertical inserts leading up to the fog light bezels. Judging by the "Hybrid Test Vehicle" stickers on the side of this prototype, we can only assume that this is the optional range-extended model.

2015 BMW X4

BMW has been in the line-blurring business of late, with the original X5 "Sports Activity Vehicle" muddling the line between SUVs and sport sedans in 1999, the 5 Series Gran Turismo challenging what our definition of "Gran Turismo" means in 2009, and pretty, low-roofed four-doors like the 6 Series Gran Coupe and the fresh new 4 Series Gran Coupe broadening the meaning of the word "coupe."
In the midst of all of this, BMW blurred the lines around both the SUV and coupe genres with its big, heavy, and in many ways ridiculous X5-based "Sports Activity Coupe" (cue collective eye-roll), dubbed X6. Auto wags scoffed at its lack of utility, compromised outward visibility and added cost, but a more emotional public was apparently smitten enough by its aggressive looks to avail itself of some 250,000 of them worldwide in six model years on sale.
Enter the all-new 2015 X4 crossover - err, "Sports Activity Coupe" - which BMW hopes will perform as well in the compact category as the X6 has on the next rung up the ladder. Like the X6, the X4 is a tough sell on paper: it's more expensive and less practical than the X3 on which it's based; it's heavier, despite the loss of interior space; and it doesn't even hold as much stuff in the back as the 3 Series wagon. As with the X6, the X4 is essentially a high-riding style statement that, like proper coupes (the two-door kind), says to the world, "You fools can take your need for practicality and shove it. I just want to look good."

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.