Auto blog

BMW 4 Series Convertible basks in the sun

The BMW 4 Series Convertible will show its non-camouflaged face sometime later this year, but our spies recently caught this nearly naked prototype out getting some sun. As you'll recall, the droptop 4 Series replaces the 3 Series Convertible in the BMW range, and if our recent stint behind the wheel of the new 435i Coupe is anything to go on, this topless 4er should be quite a fun runabout for sun-drenched motoring.
To no one's surprise, the 4 Series Convertible shares all of its design with the 4 Series coupe, save, of course, the obvious roofectomy. Beyond that, the topless 2+2 will use the same engines and transmissions as the coupe, meaning it should arrive in the US in both 428i and 435i guises, powered by a 2.0-liter turbocharged inline-four and 3.0-liter turbocharged inline-six, respectively. Both six-speed manual and eight-speed automatic transmissions will be available.
The car spied this time around has the full M Sport visual treatment, with the revised (and better-looking) front fascia, larger 19-inch wheels, and attractive Melbourne Red paint. Interestingly, it appears this prototype has the standard xenon headlamp setup, rather than the full-LED option that's also available.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Dinan S3-R BMW 1M Coupe

I nearly shed tears a few years ago upon learning that BMW was only planning to produce a very limited quantity of its then-new 2011 1 Series M Coupe. In simplest terms, the two-door was a 1 Series fitted with a modified version of the automaker's twin-turbocharged 3.0-liter inline-six, and the running gear (gearbox, driveshaft, axles) from contemporary M3 models. It was also a return to form for the brand. Aggressively short and stubby in stature but packing telltale flared wheel arches that hinted at its potential, the four-seater was a spiritual successor to the original (and much loved) E30 M3 from decades earlier.
After spending a day with the original high-performance 1 at New York's Monticello Motor Club, I declared, "The little coupe with the big flares is old-school retro cool and deliciously fun to drive ... the new BMW 1 Series M Coupe doesn't target boy-racers, it targets enthusiasts." Yet sadly - and despite strong demand - BMW limited the model's production to just one year. All told, only 740 units made it to the States, and each was gobbled up at a starting price of $46,135, a price tag history will show to be a bargain.
Since I had little hope of even driving one again, I deliberately pushed all memories of BMW's 1 Series M Coupe from my mind - until my phone rang recently. On the other end was a representative from Dinan Engineering who wanted to know if I would be interested in driving the company's new S3-R BMW 1M. A quick Google search revealed it to be a heavily modified version of the discontinued 1 Series M Coupe. As if they needed an answer...