1974 Bmw 2002 on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

History of BMW touring cars looks splendid in Adrenalin trailer

More high-quality documentaries about the history of motorsports are always welcome. When thinking about racing, we generally focus on moving forward to go a little faster or shave a tenth of a second off a lap. There's not much time to look backward. It's too bad, because there are so many fantastic stories from the sport's history. Thankfully, an upcoming doc is taking on the challenge of telling some of these tales, and it looks like a movie not to miss, especially for BMW fans.
Adrenalin - The BMW Touring Car Story mixes high-quality, vintage footage with new interviews from many of the drivers of these machines to craft what looks like a fantastic experience. Covering the period from the '60s to the modern DTM era, just the trailer shows racing from the 2002, 3.0 CSL and of course the E30 chassis M3 of the '80s. You also get to hear from legends behind the wheel like Hans-Joachim Stuck, Johnny Cecotto and Joachim Winkelhock telling their stories.
Adrenalin comes out in November on DVD, Blu-Ray and on-demand. Check out its trailer above for a taste at what it's aiming for. The documentary definitely looks like one to watch.

2015 BMW S 1000 RR looks to retain sportbike supremacy

The BMW S 1000 RR is already a pretty potent member of the superbike ranks, but BMW is revealing a host of upgrades for this two-wheeled lightning bolt at the Intermot 2014 motorcycle show that should make it even faster.
The biggest additions to the latest 1000 RR are its new cylinder head, lighter valves and different intake cam to tweak even more power from the bike's 1.0-liter, four-cylinder engine, and BMW now rates it at a claimed 196 horsepower (or 199 horses if you go with the European measurement, converted from 146 kilowatts), a boost over the first-gen's 193 ponies, and 83 pound-feet of torque through a six-speed gearbox. Those adjustments would probably be enough to make the cycle a tick faster alone, but the Bavarian engineers also cut 8.82 pounds (4 kg) to bring the motorcycle's weight with a full tank of fuel to a feather-light 450 pounds. Much of that diet comes from the redesigned exhaust that cuts about 6.6 pounds off the scales.
Cradling that tweaked engine is a redesigned, lighter frame with fully adjustable springs. The bike also comes standard with Race ABS, stability control, seven-step variable traction control and three riding modes. In terms of styling, all of these changes are communicated through an updated fairing with repositioned, though still asymmetric, headlights.