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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

BMW X4 Concept images leak ahead of Shanghai debut

Last month, BMW confirmed that its long-awaited X4 crossover would debut next year, but other than imagining a smaller X6-shaped crossover, we really had no idea what the new niche model would look like. That is until a Russian website, Autowp, leaked a handful of embargoed images this morning showing the X4 Concept that will be unveiled in a couple of weeks at the Shanghai Motor Show.
From what we can see of this concept's styling, there are more elements shared with current BMW models than not. The face of the concept is an attractive blend of the current 3 Series sedan and the X3, while the roofline has definitely plucked right from the X6. This thinly veiled concept should carry over almost untouched when it enters production with the exception of the door handles and the overly stylized fascias and side mirrors. According to CarScoops, it will measure the same length as the current X3 and use the same engine lineup as well. Stay tuned, as we'll have more information on this concept shortly.

BMW and Mini shuffle NA management, McDowell to retire

BMW and Mini recently shuffled top personnel in their design departments, and now BMW of North America will reorganize its management to improve customer relations. Peter Miles (pictured), currently the executive vice president of operations, will take a newly created position, vice president of sales channel development and customer relations, while Jim McDowell, vice president of Mini of the Americas, will retire.
Chris Koenders, president of BMW Group Netherlands, will move take Miles' spot as executive vice president of operations. David Duncan, western region vice president, will take McDowell's job as vice president of Mini of the Americas. Finishing off the management switcharoo is Peter Witt, who will move from his current position as Managing Director of BMW Sweden to take Duncan's job as western region vice president.
"We are intensifying our customer-driven focus and these changes will influence the entire organization to continue improving all phases of the customer journey from prospect to purchase and throughout the ownership cycle," says Ludwig Willisch, president and CEO of BMW NA. For more information on the management reorganization, check out the press release below.