1973 - Ford Bronco on 2040-cars

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Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.

Ford to hack $4k off price of Focus EV amid slow sales

Between slow sales and a hefty price drop for its nearest rival, the Ford Focus Electric may be looking at a pretty substantial price cut. The Detroit News is reporting that Ford will drop the price of the all-electric by about $4,000 to $35,200 to be more competitive with the Nissan Leaf, which received a big price cut for 2013 down to $28,800.
Ford has already admitted to having low expectations for the car's sales and massive rebates were reported earlier in the year, but there is still no official word from Ford on this matter. The company's consumer site still lists the 2014 model's starting price as $39,200. In addition to the Leaf, the Focus Electric will also have to deal with the lower prices of smaller EVs including the Honda Fit EV, Fiat 500e and the Chevrolet Spark EV.

Exceptionally rare '65 Ford GT40 Roadster prototype up for auction

Think of mid-engined supercars and your mind is bound to gravitate towards Europe, but the United States has been known to make a handful from time to time - exceptional vehicles from the likes of Vector, SSC, Mosler, Hennessey, and Saleen. But long before any of those came around, Ford famously became obsessed with beating Ferrari at its own game, leading to the development of the iconic GT40.
The story is well known, sending Ford to the checkered flag at Le Mans four times in a row in the late 1960s. Ford and Shelby also built over 100 for public consumption, but just four of them were roadsters. Of those only one remains in original condition, and now that exceedingly rare example going up for auction.
Consigned to RM Auctions for its mid-August sale during Pebble Beach weekend in Monterey, California, this 1965 model is the first GT40 Roadster built. It was used as a development and demonstration vehicle for Ford and Shelby. Carroll Shelby himself drove Henry Ford II in this very car during one of many test and demo events, this time held for Ford's board of directors in Los Angeles.