1982 Chrysler Imperial Base Hardtop 2-door 5.2l on 2040-cars

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Mopar celebrates 50 years of the 426 Hemi

Think of Chrysler performance and the names Mopar and Hemi are bound to come to mind. Chrysler and its Mopar performance parts division first introduced the original Hemi (so named for its hemispherical combustion chambers) back in 1951, celebrating its 60th anniversary in 2011. But it was thirteen years later - 50 years ago - that the Pentastar automaker rolled out the most iconic Hemi of them all: the Gen II 426.
The massive 7.0-liter V8 engine instantly became a muscle car icon and went on to become a favorite of racecar constructors. Two competition versions of the Gen II 426 Hemi were made: one for the track and one for the drag strip, and both went on to illustrious strings of victories. The race engine first debuted at the 1964 Daytona 500 where it powered Richard Petty's Plymouth to the checkered flag and on to the NASCAR championship.
Meanwhile on the drag strip, the Gen II 426 Race Hemi propelled Don Garlits past 200 miles per hour and down the quarter-mile in 7.78 seconds. Changes in NASCAR regulations meant that Chrysler devoted the engine to NHRA drag racing, and to this day the Gen II 426 Race Hemi is still used in Funny Car and Top Fuel dragsters.

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Chrysler nets $1.6B income in Q4, Fiat profit up 5%

Chrysler announced its 2013 financial results today and unveiled its new name and decidedly bank-like logo. Amid the announcement, Chrysler posted big gains in income, while Fiat didn't perform to analysts' expectations.
For 2013, Chrysler had revenue of $72.1 billion, up 10 percent from 2012. Net income reached $2.8 billion, a 65-percent increase. It was the company's third straight year of annual profits.
In terms of unit sales, Chrysler sold 2.4 million cars worldwide in 2013, up 9 percent. According to Automotive News, 1.8 million of those vehicles were sold in the US, a 14-percent increase. The sales growth boosted Chrysler's US market share to 11.4 percent, up 0.2 percent.