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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Chevy confirms Corvette Stingray Convertible for Geneva

Want proof that General Motors has increased global ambitions for its 2014 Chevrolet Corvette Stingray? It's staging the world premiere of the model's convertible variant at the Geneva Motor Show early next month.
As previously rumored, the droptop rendered above will debut at the Swiss show, making its first appearance anywhere on March 5. According to Susan Docherty, president and managing director of Chevrolet, the location makes sense because Corvette "...is an icon that has long been recognized and admired even in countries where it's never officially been offered."
While neither Chevrolet nor the Corvette has a major sales presence in Switzerland, the Bowtie's European headquarters is located in Zurich (about three hours to the northeast of Geneva) and GM has made it clear that it wants to build the Chevrolet brand up across Europe.

Callaway debuts its new C7 Stingray at National Corvette Museum

Callaway showed off its first tuned version of the 2014 Corvette Stingray at the National Corvette Museum last week, giving the rampant enthusiasts of America's sports car a look at the roughly 620-horsepower, supercharged rocket.
Unlike the Corvette SC610 we showed you back in January, this Stingray packs a fair bit more oomph. Horsepower is only up ten ponies, but torque has jumped from 556 pound-feet to "at least" 600 pound-feet. Neither horsepower nor torque is official quite yet, although Callaway is expecting to know just what its creation can do once testing and validation is completed later this month.
The 6.2-liter, supercharged V8 now boasts a new, three-element intercooler, which Callaway claims only allowed the inlet air temperature to increase by ten degrees Fahrenheit during dyno runs. Previous designs saw a 35-degree-Fahrenheit jump. The exhaust system has also been fettled with, and now is even less restrictive.