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Volvo launches XC90 configurator site

In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this that's only available with four-cylinder power, granted a mill that is both turbocharged and supercharged. The configurator for this Swedish hopeful is just hitting the Web giving customers a chance to see what they think.
The only available powertrain on the XC90 at the moment is the 2.0-liter Drive-E with 316 horsepower and 295 pound-feet of torque, an eight-speed automatic transmission and all-wheel drive. The base price starts at $48,900, plus $925 for destination, but that number can balloon quite quickly. Upgrading to the R-Design package tacks on $4,000 or the even plusher Inscription package adds $5,600.
Furthermore, there are several option packages to add some extra tech and comfort to the SUV. The Vision Package with a backup cam is an extra $1,600, two versions of the Climate package to keep occupants warm come to $1,050 and $1,950, respectively, and the Convenience Package that includes adaptive cruise control adds $2,000. Depending on trim, there are up to 13 colors available in an attractive variety, although all but two add $550 to the price. There are also a wide variety of leather upholsteries to choose from.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo already planning road-going V8 Supercar?

After decades of cat-and-mouse battle waged between Holden and Ford, Australia's V8 Supercars series has expanded considerably. Mercedes and Nissan both joined the grid last season, and Volvo has followed suit this year. So when 2014 championship kicked off earlier this month in Adelaide, everyone was watching to see who would come out on top.
The answer is Holden, which took first place in all three of the weekend's races. In fact the General Motors division locked out the podium in the first and third races and took first and third places in the second race, letting just one other manufacturer onto the podium the entire weekend - and that was Volvo. The Polestar S60 scored second place on its first race weekend, beating all the Nissan Altimas, the Mercedes E63 AMGs, the Ford Falcons and most of the Holden Commodores.
Now that's hardly winning the championship, but it's a very solid debut. And that point was not lost on the people back at headquarters in Sweden, who are already thinking about making a roadgoing version of the race-spec V8 Supercar.