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Watch this Volvo truck drive up a quarry road using hamster-powered steering

Volvo Trucks has been producing some of the most interesting and thrilling commercials around as of late, and this new one involves a live hamster. While you may wonder how could a hamster and a dump truck could be exciting, just know this ain't a Kia Soul commercial: the Swedish truck company enlists the help of a hamster named Charlie to steer an FMX construction truck up a winding road in Ourence, Spain. From the bottom of a quarry. We are not kidding you.
All we ask is that you watch the commercial below to see how it all goes down. If you like what you see, you can then check out a bonus 'behind the scenes' video and press release for details about how Volvo Trucks prepared for the stunt.

Volvo previews Concept XC Coupe ahead of Detroit reveal [w/video]

Volvo is in the midst of a three-stage design revolution. The first stage came with the reveal of the Concept Coupe in Frankfurt just this past September. What you see here is our first glimpse at the second stage.
The Volvo Concept XC Coupe previewed here will be unveiled in full on January 8 in advance of the Detroit Auto Show. While the previous concept was all sleek, the Concept XC Coupe takes a more rugged, utilitarian approach with a hatchback roofline, higher ride height, knobbier tires, lower body cladding and a rooftop box. From what we can see, it looks like a cross between the previous concept and an XC70 wagon that could preview a soft-road replacement for the C30 hatchback.
That's about all there is to say at this point, but you can scope out the press release along with the video below and the trio of teaser images in the gallery above.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.