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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Jaguar turns down offers to join V8 Supercars, questions AMG, Volvo participation

Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.
Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."
Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.

Volvo promises new direct-injected diesels, 8-speed auto

As a part of eliminating its dependence on Ford platforms and powertrains, Volvo has previously announced information about its Volvo Engine Architecture (VEA) and Scalable Platform Architecture (SPA), but now we're finally getting some details about what will power some of the Swedish automaker's next-generation products.
The biggest key to VEA on the diesel engines is a new technology Volvo calls i-ART. This system uses unique injectors at each cylinder capable of monitoring fuel pressure and adjusting accordingly to maximize fuel economy and performance and reduce emissions. Looking ahead, Volvo says its four-cylinder engines will be able to offer the power of a six-cylinder and eventually, mixed with some sort of electrification, will be able to rival the performance of a V8 and "turn V8s into dinosaurs."
More details about the new diesel injection technology is posted in the press release below.