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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo aligning model range into three families

Things have been slow in Gothenburg the past few years, but they're picking up speed. The only new model Volvo has released in the past four years since it was taken over by Geely - that being the V40 introduced in 2012 - started its development when the company was still under Ford's umbrella. But now the Swedish automaker is preparing to launch a volley of new models, and the new XC90 is only the starting point.
Volvo has set out to align its product portfolio into three model families - 40, 60 and 90 - each with three body-styles: sedan, wagon and crossover. (Volvo presented a tidy little table, which we've replicated below, to outline what it has in store.) That means a new S40 sedan and XC40 crossover as well as a replacement for the current V40 wagon, all to be based on a new platform shared with Geely. It also means replacements for the current S60, V60 and XC60 to be based on the modular SPA platform that underpins the new XC90, as well as a new S90 sedan to replace the S80 and a new V90 wagon to succeed the V70 and move it up-market above the V60.
All of these models are set to arrive within the next four years as Volvo moves to replace its entire lineup by 2019 and subsequently move to more competitive seven-to-eight-year product life-cycles. But as aggressively as Volvo is pursuing this renewal of its core models, they're not the only things Gothenburg has in store. Keep reading below to learn how Volvo's model line will flesh out over the coming years.

Volvo to unveil permanent high-beam headlamp technology [w/video]

Volvo will be showing off its Active High Beam technology at the Geneva Motor Show next week. The system will allow drivers to use their high beams all the time and adds another responsibility to the cameras mounted by the rearview mirror, making them detect traffic ahead, whether it be another car or a truck or motorcycle and in the same lane or oncoming. When a vehicle is detected, a special projector in the Xenon lamps can block out only the portion of the high beam that would impair the other driver. Volvo says the system is accurate down to a 1.5-inch margin around another object.
Active High Beam will be fitted to the Volvo S60, V60 and XC60 and we have to assume they mean the non-US versions of those cars. Audi has a similar technology that it calls "matrix beam lighting," and due to the way the US Federal Motor Vehicle Safety Standard code is written, such active control of high beams is verboten on cars sold here.
The Swedish brand also plans to present a collision-avoidance technology it's calling a "world-first." The press release below has more information and the accompanying video demonstrates the lighting tech.