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Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.

Volvo's pedestrian airbags may already be on their way out

As proof of just how quickly automotive technology can advance, just check out the Volvo V40. Developed with an external airbag aimed at better protecting pedestrians in the event of a collision, this innovative safety device could be phased out soon in place of more advanced active safety technologies like pedestrian detection and auto braking.
Go Auto had a chance to talk to Volvo senior VP Lex Kerssmakers at the Tokyo Motor Show, and he suggested that the V40's under-hood airbag will not be used on the next-gen XC90 and might not even be continued on non-SUV models. The passive airbag was designed to deploy at speeds of less than 31 miles per hour to help limit head injuries to pedestrians, but new active technologies are designed to prevent collisions in the first place.
The interview also reveals some details about the new XC90, such as the inclusion of a plug-in hybrid system and the debut of a new safety technology. Kerssmakers told Go Auto that a new Volvo concept will be unveiled at the Detroit Auto Show in January, but it won't be for the XC90.

Volvo aligning model range into three families

Things have been slow in Gothenburg the past few years, but they're picking up speed. The only new model Volvo has released in the past four years since it was taken over by Geely - that being the V40 introduced in 2012 - started its development when the company was still under Ford's umbrella. But now the Swedish automaker is preparing to launch a volley of new models, and the new XC90 is only the starting point.
Volvo has set out to align its product portfolio into three model families - 40, 60 and 90 - each with three body-styles: sedan, wagon and crossover. (Volvo presented a tidy little table, which we've replicated below, to outline what it has in store.) That means a new S40 sedan and XC40 crossover as well as a replacement for the current V40 wagon, all to be based on a new platform shared with Geely. It also means replacements for the current S60, V60 and XC60 to be based on the modular SPA platform that underpins the new XC90, as well as a new S90 sedan to replace the S80 and a new V90 wagon to succeed the V70 and move it up-market above the V60.
All of these models are set to arrive within the next four years as Volvo moves to replace its entire lineup by 2019 and subsequently move to more competitive seven-to-eight-year product life-cycles. But as aggressively as Volvo is pursuing this renewal of its core models, they're not the only things Gothenburg has in store. Keep reading below to learn how Volvo's model line will flesh out over the coming years.