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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvos will brake for bicyclists with new detection technology

Anyone who pedals a bicycle knows that one of the biggest dangers to riders is a motorized vehicle - Volvo estimates that nearly 50 percent of all cyclists killed in European traffic have collided with a car. In the United States alone, 618 riders lost their lives in bicycle/motor vehicle crashes in 2010, and the number of injuries surpassed 52,000.
To help drop those numbers, Volvo has just announced Cyclist Detection with full auto brake - a technology that detects and automatically applies a vehicle's brakes when a cyclist swerves in front of a moving car. The basic components of the system include a radar unit integrated into the front grille, a camera fitted in front of the interior rear-view mirror and a central control unit. The radar is tasked with seeing obstacles in front of the vehicle and calculating distance, while the camera is responsible to determine what the object is. The central control unit, with rapid processing capabilities, monitors and evaluates the situation.
The technology, which will be sold bundled with its Pedestrian Detection and called Pedestrian and Cyclist Detection, will automatically apply full braking when both the radar and camera confirm a pedestrian or cyclist are in the immediate path of the vehicle. According to the automaker, the technology will be offered on the Volvo V40, S60, V60, XC60, V70, XC70 and S80 models from mid-May in 2013.

Volvo joins Australia's V8 Supercars series [w/video]

It was just a rumor, but now it's official, mates: Volvo will be joining the V8 Supercars series in Australia with an official team for 2014. Volvo is partnering with Garry Rogers Motorsport and its own Polestar tuning firm to create Volvo Polestar Racing.
A V8 engine will be produced by the Swedish arm of the racing effort, and will be supplied to the Garry Rogers team, which will get the whole shebang ready for the track. The outfit will be running two V8 Supercars "based on the production S60 road car." Considering that the S60 uses a range of transversely mounted engines with four, five or six cylinders (powering either the front or all four wheels) while the new race car will employ a V8 sending about 650 horsepower to the rear wheels, make that very loosely based on the production S60...
Volvo claims this is the first factory-backed entry in the V8 Supercars series from a luxury brand. We should note, though, that Mercedes-Benz is represented in the series with an E-Class sedan, but that outfit isn't quite an official entry from the car's German parents. In any case, you're encouraged to watch the teaser video and read the press release below for all the details.