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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

Volkswagen unveils sportier Passat Performance Concept ahead of Detroit debut

Ahead of its official unveiling at next week's Detroit Auto Show, Volkswagen has released some preliminary details and images of its Passat Performance Concept - a car that, as its name suggests, adds a little more spice to the automaker's midsize sedan formula. VW makes no mention of any production intent for this road-ready-looking sedan, simply stating that the Performance Concept is a way to "explore this practical four-door's sportier side."
It certainly doesn't look too sporty, the only visual upgrades being larger 19-inch wheels, dual exhaust, bi-xenon headlamps with VW's Advanced Front Lighting system, LED taillmaps and carbon-look mirror caps. Inside, there are carbon interior accents and two-tone leather upholstery. But no matter, the real upgrades for this mightier Passat are found below the sheetmetal.
Powering the Performance Concept is a 1.8-liter turbocharged four-cylinder engine, churning out 250 horsepower and sending its grunt to the ground via a six-speed automatic transmission. For reference, that's 80 more horsepower than the Passat's base 2.5-liter inline-five, but 20 horsepower less than the potent 3.6-liter VR6. As for other performance upgrades, Volkswagen has fitted the car with a lowered sport suspension and revamped electronic steering, which should indeed add a bit more dynamic feedback to the already nice-driving sedan.

Volkswagen adding R-Line trim to Touareg, Tiguan for 2014

Volkswagen introduced its aggressive R-Line appearance package on the CC and Beetle last year, but later this year, this treatment will also be applied to VW's crossovers, the Tiguan and Touareg. Both sporty-looking utility vehicles will be unveiled next week at the Detroit Auto Show.
The 2014 Tiguan R-Line comes standard with bi-xenon headlights and LED daytime running lights, and the package adds 19-inch wheels, grey fender extensions, body-color side skirts and a liftgate spoiler. Inside, the R-Line adds a flat-bottom sport steering wheel with paddle shifters, a black headliner and numerous metallic trim accents such as the stainless scuff plates, the aluminum pedals and metallic finish on the instrument and door panels. The Tiguan R-Line will be offered in front- and all-wheel drive configurations.
As for the 2014 Touareg R-Line (shown above), this model gets an ever more distinctive look with an aggressive front fascia, 20-inch wheels and dual oval-shaped exhaust outlets in addition to the painted side skirts and LED taillights. Similar metallic interior trim pieces found inside the Tiguan R-Line will also make their way into the Touareg as well as gloss black accents on the instrument panel and center stack.