1962 Vw Bus Splitty Shorty on 2040-cars

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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Volkswagen hatches hotter GTI in Geneva

The all-new seventh-generation Volkswagen Golf hasn't even launched here in the United States, but over in Geneva, we're already getting our first glimpse at the hotter GTI hatchback. The fancy new Mk VII Golf is already off to a healthy start with positive reviews in Europe, and we have no doubt that this next GTI will work hard to regain its title as king of the hot hatches.
The big news for this generation of GTI is that for the first time ever, Volkswagen is actually offering two different power grades for the model, both relying on the 2.0-liter turbocharged inline-four. Standard cars pack 220 horsepower and 258 pound-feet of torque, but an optional performance pack ups the horsepower number to 230. Hitting 60 miles per hour takes 6.5 seconds (6.4 with the performance pack) and top speed is quoted at 153 mph (or 155 with the performance kit). Volkswagen will continue to offer the GTI with both six-speed manual and dual-clutch transmissions.
On the visual front, the sub-3,000-pound GTI adds the usual bit of hot hatch aggression over the standard Golf, and those changes carry over to the interior with a flat-bottomed wheel and, of course, plaid seats. She's certainly a looker, and while some of us do find the new Golf's design to be a bit staid and evolutionary, the enhancements for the GTI indeed tug on our enthusiast heart strings.

VW Jetta TDI Value Edition drops price of diesel ownership to $21,295*

Getting a new diesel-powered car just got a bit easier. Volkswagen has announced a new Jetta TDI Value Edition for 2014 that trims over $2,000 off the starting price of a Jetta TDI, making the most affordable diesel-powered car in America even more so. Prices start at $21,295 (*plus $820 for destination) for a Value Edition with a six-speed manual transmission, while a six-speed dual-clutch automatic adds $1,100 to the price. For that money, owners will get 140 horsepower, 236 pound-feet of torque and 42 miles per gallon on the freeway.
Despite the lower price and being down on content versus the previous base Jetta TDI, the Value Edition does come quite well equipped, with standard heated cloth seats, a six-speaker stereo with a Media Device Interface, satellite radio, and one-touch, up-down power windows on all four doors. Customers will be giving up some notable stuff though, including tilt/telescopic steering, Bluetooth streaming audio, power seats and a multi-function steering wheel.
Still, if you're aching to get your hands on a new TDI, this is now the most affordable way to do it. We suspect having the lower MSRP will help the German manufacturer make even further diesel-powered inroads here in the States, a land where they cleared their decks of over 100,000 TDI models in 2013.