1999 Volkswagen Beetle Gls Hatchback 2-door 2.0l on 2040-cars

Auto blog

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Witness this insane 736-hp VW Golf immolate its front tires

There's torque steer and then there's what we'll from now on dub "The Boba," as in Boba Kettler. The German tuner has a way with the Volkswagen Golf, and the MkI example you see above has been touched with 736 horsepower - that's right, 96 more ponies than a new SRT Viper, all trying to get to ground through those two front wheels.
The 2.0-liter, 16-valve engine has an 8,800 rpm redline and is aided by a Garrett GTX3582R turbocharger shoving 50 psi through the internals. Other upgrades include a new ECU (natch) and a six-speed 'box among other treats. The rubber is Toyo R888s - street-legal competition tires. The result is enough smoke for three Chinese New Years when the lights go green. Indeed, the standing start isn't its forte, but it can apparently get from 62 miles per hour to 124 mph in five seconds.
Watch it go in the video below. And know that this isn't even Boba's best work; he's got a 900-hp MkII Golf that'll do 0-62 mph in 2.3 seconds.