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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption
Thu, 24 Jan 2013Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.
VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.
1000-hp Mk1 VW Golf is terrifyingly cool
Tue, 04 Jun 2013There are plenty of things to love about the Mk1 Volkswgen Golf. The machine's horsepower isn't one of them. From the factory, the little hatch cranked a breathy 112 horsepower from the most robust form of its 1.8-liter four-cylinder engine. Boba motoring, however, has taken that figure and multiplied it by a factor of nearly 10. If 1,000 horsepower sounds terrifying in a machine with a wheelbase of just 94.5 inches, it should. A massive Garrett GTX4202R turbo force-feeds the little mill through a tweaked 16-valve KR head. The crew calls the beast the 16Vampir, and we think that's fitting.
Of course, we'd wager you quit reading right about the time you set your eyes on that headline. Those of you who've stuck around this long can point yourselves below to see the maniacal creation in action. You won't be disappointed.