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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Toyota JPN Taxi Concept is a Japanese riff on an English classic

As far as beasts of burden go, New York City's new - and much maligned - Nissan NV200 "Taxi of Tomorrow" isn't a bad one. It's space efficient, reasonably economical, and its simple construction should mean it's pretty robust over the long haul, too. But it lacks panache and a sense of occasion - let alone a sense of humor - three things this this Toyota JPN Taxi Concept we found at the Tokyo Motor Show has in spades.
Unfortunately, that's about all the information we have on this cheeky London-taxi-inspired showcar. Toyota hasn't provided much in the way of details, other than to proclaim that the five-seat JPN was "created with Japanese hospitality in mind" and it "aims to enliven city streets." Japan's livery landscape has long been occupied by traditional three-box sedans - models like the Toyota Crown and Nissan Cedric. The JPN Taxi at just over 171 inches would appear to offer both a tighter footprint and added whimsy, both of which are in the automaker's favor; we hear it hopes this concept will one day become the country's own version of America's yellow Crown Vic cab.
Toyota isn't providing powertrain specifications, but we like the airy feeling of the interior (Japanese cabs typically don't have cumbersome partitions between cabbie and passengers), the minimalist driver area with three screens, and the widescreen overhead video system for passengers that bookends the panoramic moonroof. Check it out in our gallery of live shots and let us know what you think in Comments.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.