2003 Toyota Tundra Limited Access Cab 4wd on 2040-cars

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Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

177k Toyota Camry Hybrids being recalled for brake issue

It looks like Consumer Reports might be getting part of what it wants regarding the Toyota Camry Hybrid and its braking system. Toyota is issuing what it calls a limited service campaign, rather than a full recall, covering about 177,500 of the hybrid sedans from the 2007 through 2011 model years because of an issue with the cars' brake fluid reservoirs.
The models have a filter separating two chambers of the brake fluid reservoir, and the part can get clogged over time. If this happens, the fluid level in one of the chambers can get too low and eventually cause the power assist to fail. There are multiple warning lights on the dashboard that illuminate over time if the filter gets obstructed, though. The company is replacing the entire reservoir with an improved unit, and the fix takes about two hours to perform.
Consumer Reports recently began asking for a recall on these models for the potentially clogged filters. The magazine also reported a second issue with the ABS brake actuator that could lead to a difficult to depress brake, but Toyota has increased the warranty on the part to 10 years or 150,000 miles.

Toyota Mirai hydrogen fuel cell coming to US Northeast in 2016

Looks like someone was able to read the future back in July. That's when rumors first circulated that Toyota's upcoming fuel cell vehicle will be called the Mirai. Today, Toyota president Akio Toyoda confirmed the name alongside plans to build out a hydrogen refueling infrastructure in the US Northeast.
In Japanese, mirai (??) means "future," which is a fitting name for a car that Toyota believes represents the direction the auto industry will go in the coming years. In a promotional video announcing the name, Toyoda said, "For [Toyota], this isn't just another car. This is an opportunity - an opportunity to really make a difference. And making a difference is what Toyota is all about."
To help that future come into existence, Toyota CEO Jim Lentz also disclosed the vague outline of a fuel cell infrastructure investment that Toyota and partner Air Liquide will make in a five-state Northeastern corridor that consists of Connecticut, Massachusetts, New Jersey, New York and Rhode Island. The Mirai will be available there in 2015 and Toyota is going to build 12 stations in and around New York and Boston to support the launch. More details will be available later.