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Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.

Rod Millen to face Monster Tajima in Electric Division of Pikes Peak Hill Climb

The 91st running of the Pike's Peak International Hill Climb is scheduled to begin on June 30. Like last year's event, the 12.42 mile course - fully paved these days - starts at 9,390 feet elevation and doesn't stop climbing until it reaches an impressive 14,110 feet (the air is so thin up there that the FAA requires pilots to use oxygen at that altitude).
There will be an assortment of internal combustion machines racing to the summit, entries from France, Italy, Japan, Latvia, Sweden, Brazil, Canada, Great Britain, Hungary, Czech Republic, Poland and Belgium, but all eyes will be on the electric showdown between Rod Millen and Nobuhiro "Monster" Tajima, from Japan. 61-year-old Millen is a familiar name to Toyota racing fans, and he will be driving the Toyota TMG EV P002 (it won the Electric title last year), while Tajima will be again piloting the Monster Sport E-Runner (which was forced out of the field last year after a fire broke out).
Other entrants include Rhys Millen driving a 2013 Hyundai PM58OT and Paul Dallenbach, who will be driving Millen's Hyundai Genesis Coupe (it set the all-time speed mark last year).

Toyota working on cars that hover above the roadway

Toyota is one of the largest automakers in the world, but it's not content simply building and selling conventional cars - it's been at the forefront of numerous advancements in ground transportation. It is widely credited with advancing the cause of hybrid propulsion, and alongside Audi and Google, is among the first automakers seriously testing self-driving cars. We could go on, but the news here is that Toyota is reportedly developing vehicles that hover above the road surface instead of rolling along it.
The news comes from Hiroyoshi Yoshiki, one of Toyota's tech gurus, who revealed at Bloomberg's Next Big Thing summer in San Francisco that the company is working on hovering cars - ones that travel just above the road surface, but don't actually fly in three-dimension space.
According to The Verge, a spin-off of our own sister-site Engadget, Yoshiki refused to elaborate on what the project entails and how far along it is. He was speaking along acting NHTSA chief David Friedman, who lauded such advancements as a "great taste of innovations to come," but stressed the significance of more concrete improvements to conventional automobiles - like inter-car communications to keep vehicles from colliding on the highway - as more relevant to today's industry.