Auto blog

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

2015 Toyota Yaris to start at $14,845* and look like this

Toyota released a new Yaris in Europe and its Vitz clone in Japan a few months ago, so we knew it would only be a matter of time before it would launch the new hatchback here in North America. And that time has come.
The new, more distinctive 2015 Yaris features far more aggressive exterior styling, a look set apart by that large lower air dam and X-motif front end. It rides on a retuned suspension hooked up to an altogether more rigid chassis, and Toyota promises it will ride more quietly and comfortably than the model it replaces. Inside the new model has additional soft-touch materials in a more comfortable cabin equipped with everything from a 6.1-inch touchscreen display to nine airbags.
The 2015 Yaris comes in both three- and five-door bodystyles, and three trim levels that seek to eliminate the need for options packages. In fact the only option to speak of is a dealer-installed nav system. Power comes from a modest 1.5-liter four with variable valve timing, dual overhead cams and sixteen valves, sending 106 horsepower and 103 pound-feet of torque through either a five-speed manual or four-speed automatic.