New General Manager Demo, $10,000 Off Msrp!! on 2040-cars

Auto blog

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

Audi outlasts rivals to win 13th Le Mans title

As is so often the case, the 2014 Le Mans was a war of attrition, and Audi managed to prevail once again after all 24 hours had been recorded in the history books, with its Audi R18 E-Tron Quattro claiming first and second places, followed by Toyota in third. Drivers Marcel Fassler, Andre Lotterer and Benoit Treluyer inherited the lead in their No. 2 Audi after the No. 7 Toyota, driven by pole-sitter Kazuki Nakajima, was forced to retire with electrical problems in the 15th hour.
The No. 2 Audi led the race until it was forced to the pits to replace a turbocharger in the 17th hour, allowing the No. 1 Audi, driven by Lucas di Grassi, Marc Gene (who was a last-minute replacement for Loic Duval, who crashed hard during practice) and defending champion Tom Kristensen, led the race until the 21st hour, when it too had to pit with turbocharger issues. This gave the No. 20 Porsche of Timo Bernhard, Brendon Hartley, and Mark Webber the lead until it was forced off the track with gearbox problems, eventually finishing in 38th position.
In LMP2, the Jota Sport Zytek Z11SN-Nissan driven by Simon Dolan, Harry Tincknell and Oliver Turvey claimed victory, the first five LMP2 finishers all powered by Nissan. Down a level in GTE-Pro, No. 51 AF Corse Ferrari 458 Italia GT2 driven by Gianmaria Bruni, Toni Vilander and Giancarlo Fisichella finished one lap ahead of the leading Corvette Racing C7.R. And finally, the No. 95 Aston Martin Racing Vantage GTE driven by Kristian Poulsen, David HeinemeierHansson and Nicki Thiim won the GTE-Am race two laps ahead of a Proton Porsche 911 GT3 RSR.