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Toyota explains what names like Camry and Yaris mean

Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 - the one where George Costanza buys a Chrysler LeBaron instead of a Volvo - with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates.
Names like Supra may require no clarification, but what about Camry? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan).
Yaris? According to the company, it's "an amalgamation of words from Greek mythology and German. In Greek mythology, 'Charis' was a symbol of beauty and elegance. Toyota swapped the 'Ch' with 'Ya' - German for 'yes' - to symbolize the perceived reaction of European markets to the car's styling."

2014 Toyota 4Runner priced at $32,820*

Toyota has announced pricing on its facelifted 2014 4Runner. The rough-and-tumble SUV will be available in three grades: base SR5, upmarket Limited and off-road-ready Trail. Depending on the trim level, buyers will have the choice of rear-drive or one of two different four-wheel drive systems. The sole engine is Toyota's 4.0-liter, 270-horsepower V6.
Entry-level buyers can get an SR5 for $32,820. That includes 17-inch wheels, fabric seats and Toyota's Entune infotainment system. Adding four-wheel drive bumps the price by $2,920, while the Premium Package (SofTex faux leather seats, navigation, sunroof, auto-dimming mirrors and power passenger seat) adds $1,875. All model prices listed do not include $860 for destination and tax.
The Trail starts at $35,725, while the Trail Premium bumps the price to $38,645, adding the same suite of equipment found on the SR5. While it boasts the same standard equipment as the SR5, the Trail is better suited for going off road. A multi-terrain response system comes standard, as does hill-start assist and Toyota's Crawl Control. For an extra sum, buyers can opt for the Kinetic Dynamic Suspension System, which automatically disconnects the sway bars for better articulation and trail holding.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."