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400-hp Toyota Hybrid-R Concept gets second teaser

Toyota has released a second teaser of its Hybrid-R Concept, along with an estimation of the show car's power output. Using technology that's "similar to that used by Toyota Racing's TS030 Hybrid race car," the concept is expected to deliver over 400 horsepower.
The press release also mentions that the new concept is based on a current production model. While it's difficult to tell from the sole teaser image of the car's body, rumors are flying that it's related to the Yaris. If that's the case, though, it's difficult to know what to make of this concept. The teaser image is quite dark, but we played around with the exposure and came up with an image that reveals more details about the new concept. Take a look at the related gallery, below, to see the high-exposure image. We'll find out for certain what the Hybrid-R is in a few weeks at the Frankfurt Motor Show. Let us know what you think Toyota's newest concept is in the comments.

Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

Toyota Me.We concept is a multifunction Tupperware car [w/video]

Not to be outdone by the Renault Twin'Z concept penned by Welsh designer Ross Lovegrove, Toyota has partnered up with French designer Jean-Marie Massaud to create the 2013 Toyota Me.We Concept. Unveiled at Le Rendez-vous Toyota in Paris, the Me.We Concept is an attempt to imagine a car that can be appreciated by owners across a wide variety of lifestyles while being courteous to the environment, too.
From a "Me" perspective, the concept is highly customizable with removable body panels, and even though it might look like just a small hatchback from the outside, Toyota claims it can also be used as a pickup (with an extendable rear panel), a convertible (with a neoprene roof panel) and even an off-road vehicle. As for the "We" part of the car, it's a fully electric vehicle with individual in-wheel motors and a battery pack mounted under the load floor. The concept has a weight of around 1,600 pounds kept low thanks to an aluminum chassis, but it also features renewable bamboo wood for the floor in addition to the fully recyclable polypropylene exterior body panels. Scroll down to see more in an official video and to check out Toyota's official press release.