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Remembering Suzuki of America... in commercials
Wed, 07 Nov 2012American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.
Suzuki Chapter 11 bankruptcy plans approved by US court
Tue, 05 Mar 2013It's pretty much a done-deal now, folks. A US bankruptcy judge has approved Suzuki's plans to wind down its operations in the States. As part of Suzuki's Chapter 11 proceedings, its automotive unit will cease to exist in the US, leaving the motorcycle, ATV and marine units to function as Suzuki Motor of America.
It's not clear how many vehicles are left on the 219 remaining Suzuki dealership lots - the company reported sales of 1,764 in February - but the automaker has assured customers that warranty service and parts will remain available. Suzuki made an investment of $45 million to ensure its past and current customers aren't completely left in repair-work limbo.
Check out the complete announcement from Suzuki below for more information, and please join us in mourning the loss of the Kizashi sedan and SX4 hatch, two vehicles we are legitimately going to miss when this whole sordid affair is done and over with.
Larger SX4 to lead raft of new or revised Suzuki models
Thu, 30 Aug 2012A few weeks ago, we showed you what is likely in store for the next-generation Suzuki SX4, but What Car? now has some insider info of what might be in store for other products in the aging Suzuki lineup... at least in the UK.
When the official design sketch of the Suzuki S-Cross concept was released, Suzuki said that the concept car would be a C-segment crossover, closer in size to the Grand Vitara, and going up against some higher-volume rivals like the Ford Kuga (Escape) and Nissan Qashqai (similar to our Rogue). The Suzuki Grand Vitara is also due for a redesign, and both models will likely be on showroom floors together, with the Grand Vitara acting as the more rugged alternative to the hatchback-like SX4 replacement. Not much is known about the new Grand Vitara, but a new satellite navigation system is expected to debut in the SUV and eventually spread into other Suzuki models.
Suzuki will start selling the new SX4 and Grand Vitara in the United States this fall, and these two new crossovers should be a welcome addition to the company's diminutive U.S. dealer network that has been starved of product since the early 2000s. Automotive News adds a little gloom to this topic by pointing out that, after the introduction of the new SX4 and Grand Vitara this fall, American Suzuki has no new products planned through the 2015 model year. Suzuki dealers in Europe are more fortunate, as a refreshed version of the Jimny (formerly known as the Samurai here in the States) and an all-new Alto will both be joining the lineup.