1-owner 2008 Saab 9-3 2.0t Turbo Sedan Sunroof Heated Loaded Black 06 07 09 10 on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Vampire Weekend singer responds to burning Saab controversy [w/video]

Last week, we tipped you off about Vampire Weekend and their new music video for the song Diane Young, a short film that consists entirely of setting fire to two perfectly nice-looking Saab 900 automobiles. The indie rock band's video - viewable by scrolling down - predictably triggered the internet ire of classic car enthusiasts - Saabophiles in particular - and word of the unrest eventually got back to the band itself.
According to music site Spinner (nb: owned by Autoblog parent AOL), the group was "stunned" at the backlash - enough that lead singer Ezra Koenig felt compelled to respond himself. According to Koenig, the band was under the impression that their record company was "looking to purchase the cheapest, oldest cars possible; they weren't trying to buy a beautiful perfect condition car." By way of apology, Koenig even goes so far as to note that bandmate Rostam Batmanglij is a keen fan of Saab.
Other reports have claimed that the cars may have been purchased under false pretenses, sold by owners who "wanted to see them go to a nice new home," but Koenig takes issue with that characterization, countering that he understood that the cars had substantial electrical problems.

Nicolas Cage flogs Saab-based Senova from Beijing Auto [w/video]

BAIC has officially pulled the covers off of its new Senova D Series sedan for China. The four-door is based on the old Saab 9-5 and boasts a turbocharged 2.0-liter four-cylinder engine. Local buyers can get their hands on the machine for around $22,745 at current conversion rates. Other engine options include a turbocharged 1.8-liter four cylinder as well as turbocharged 2.3-liter four-cylinder, and a wide range of safety equipment comes standard on every trim except the very base model. Those goodies include a tire pressure monitoring system, active head restraints, blind spot detection, driver fatigue detection and parking sensors.
The Senova nameplate serves every model based on former Saab architectures, including the Epsilon, GM2900 and GM2400 platforms as well as engine and transmission tech. In order to promote its new products, BAIC has hired Hollywood staple Nicolas Cage to serve as the company's brand ambassador. Cage stars in the Senova-heavy Town of Car Legends action-packed video short (directed by Olivier Megaton of Transporter 3 and Taken 2 fame) which you can view by scrolling below.