Very Nice 1984 Rolls Royce Silver Spur on 2040-cars

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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce Phantom Drophead Coupe Waterspeed Collection is a real land yacht

There aren't very many better places to show the Rolls-Royce Phantom Drophead Coupé Waterspeed Collection than at the Pebble Beach Concours d'Elegance. Not only is this aquatic-themed land yacht parked on the Concept Car Lawn appropriately very near the Pacific Ocean, it's being seen by some of the most wealthy car enthusiasts in the world on one afternoon.
The car actually debuted in May in Europe, but Rolls-Royce decided to show it again to West Coast customers. This luxury droptop is dedicated to former British waterspeed record-holder Sir Malcolm Campbell, hence the name. Campbell used a boat powered by a Rolls-Royce R engine to reach 126.33 miles per hour in 1937 on a lake in Italy and break the old milestone. Later, he took the same craft to 129.5 mph to further establish his dominance.
The Phantom Waterspeed takes inspiration from these accomplishments with a two-tone look that mixes shining Maggiore Blue exterior paint and a brushed steel tonneau cover to replace the normal teak. The blue color scheme even extends to the engine and interior trim in combination with contrasting Windchill Grey leather. Rolls isn't building many of these marine-inspired leviathans; check one out on the lawn at Pebble Beach in our gallery.

Rolls-Royce bringing art deco-inspired cars to Paris, celebrates with posters

Rolls-Royce announced that it will be bringing some "art-deco inspired" cars to the 2012 Paris Motor Show, and while we really have no clue what that means just yet, we're sure the cars are going to be very expensive.
The images show what appears to be a stylized Rolls-Royce Phantom or Ghost in an artistic rendering that would look at home in South Beach. Like the cars, Rolls-Royce is going all out with the launch of these special cars with an invitation-only introduction including a champagne reception.
We only have to wait until next week to see what features and styling changes Rolls-Royce has in store for these new bespoke models, but for now, enjoy this trio of art deco goodness and check out the press release below.