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2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Home of Rolls-Royce Collection makes debut at the Quail

Rolls-Royce is marking 10 years of production at its Goodwood, England home, with the aptly named Home of Rolls-Royce Collection. The first instance of the Collection, a brilliantly appointed Phantom, has come to The Quail to make its world debut.
The goal of the Home of Rolls-Royce Collection seems to be to really showcase the kind of pristine, detailed work that the artisans back in Goodood are capable off, while creating a car that almost instantly achieves heirloom status. The Phantom seen here displays a truly impressive wood paneled cabin, where a technique called marquetry has been used to inlay some 170 sections of 11 different types of wood into a "celebration" motif.
You'll find a compass theme throughout the car as well - inside and out - which the company tells us is meant to highlight the sales of Goodwood-built Rollers on five continents across the world. Compass designs can be found on the armrests and center console, with each piece of embroidery taking more than 100,000 stitches to create. Not to be outdone in terms of time lavished, the compass motif painted on the exterior of the car takes one squirrel-hair-brush-wielding craftsman six hours to perfectly apply.

Rolls-Royce celebrates Goodwood with Chicane edition Phantom Coupe

Of all the automakers out there, perhaps none scream "race track" as quietly as Rolls-Royce. But the British luxury automaker has its home near the Goodwood Motor Circuit, and has honored that proximity with its latest special edition.
Called the Chicane, it's based on the Phantom Coupe and is upgraded with a series of tastefully motorsport-inspired details. It's painted in gunmetal grey with a matte black hood and windshield frame, with matching gunmetal wheels - a modern Rolls-Royce first - and a red interior decked out with carbon-fiber trim and a checkered flag motif that's repeated on the exterior coachline.
The special one-off was commissioned by the dealership in Dubai and was created by the Rolls-Royce Bespoke division. Feel free to read more in the press release below.