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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

BMW bringing 9 Series concept to Beijing

It appears that BMW is ready to take another step upmarket with a new concept flagship luxury sedan at the Beijing Motor Show at the end of April. The showcar is said to preview the company's rumored 9 Series, a sedan that would be positioned against top trims of the Mercedes-Benz S-Class, like the rumored S600 Maybach.
According to Automotive News Europe, the concept sedan wears styling language adapted from the curvaceous BMW Pininfarina Gran Lusso Coupe (pictured above) shown at the 2013 Villa d'Este Concours d'Elegance in May. It rides on BMW's new, modular platform - codenamed G11 - for the company's largest cars, an architecture also expected to be shared with the next 7 Series and future Rolls-Royce vehicles. It's rumored to bring the weight of the 7 closer to the 5 Series, which would be several hundred pounds lighter when comparing the base models of both current vehicles. We spotted the next-gen 7 Series testing over a year ago, and both it and the 9 Series are expected to go on sale in 2016.
Unfortunately, at the moment there is no official information about the concept. "We don't have any official news yet on anything in Beijing," Julian Arguelles, BMW USA spokesperson, tells Autoblog. However, it's heartening to think that BMW might be adapting the gorgeous shape of the Gran Lusso for production.

Aeroboat packs 1,100 seahorses of Rolls-Royce Merlin V12 power

We don't typically cover boats here - this is, after all, Autoblog and not Aquablog - but every so often something comes along that makes us want to dip our toes in the water, whether it's a Jaguar-designed speedboat, a Gulf-liveried megayacht or a Lamborghini-powered Riva Aquarama. This is another one of those occasions.
Set to be unveiled at the Salute to Style show in July at The Hurlingham Club in London, the Aeroboat is a motor yacht that seems to blend retro and furutistic lines in equal measure that would make Jules Verne proud without going Steampunk. Inspired by the Spitfire fighter plane, the Aeroboat packs aircraft-inspired switchgear and shock-mounted seats into a long, sleek form. But what really has our interests piqued is what lies beneath the stylish decks.
Each of the dozen Aeroboats to be built will pack a reconditioned, marinized, fuel-injected Rolls-Royce Merlin V12 engine - the same 27-liter powerplant that propelled the Spitfire. With 1,100 horsepower on tap, it's expected to propel the Aeroboat up to a top speed between 75 and 95 knots, or 86-109 miles per hour by landlubber standards, which is pretty damn fast on the open water.