1984 Rolls Royce Silver Spur Base Sedan 4-door 6.75l on 2040-cars

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Rolls-Royce debuts Phantom Coupe Aviator Collection at Pebble Beach

As if its cars aren't already exclusive enough on their own merit, Rolls-Royce is debuting an ultra-limited production version of the Phantom Coupe at Pebble Beach today. With only 35 cars expected to be built, the Rolls-Royce Phantom Coupe Aviator Collection celebrates Charles Stewart Rolls - Rolls-Royce co-founder - who had a passion for flying and was only the second man in Britain to have a pilot's license before his death in 1910.
Unique elements of the Phantom Coupe Aviator Collection include the Aviator Grey exterior hue accented with a matte finish on the grille, hood and window frame. Setting the aeronautical theme of the car, the interior is fitted with exclusive features like the matte-black instrument gauges, an aviation-grade clock in the middle of the dash and a lower dash veneer that mimics the look of an old wooden airplane propeller. Even the transmission tunnel boasts an anodized aluminum cover with exposed torx-head bolts which attempts to match the fuselage of Rolls' award-winning (and Rolls-Royce-powered) Supermarine S6B aircraft.
No detail was overlooked in creating a truly unique atmosphere for the Aviator Collection so much so that it has a leather-lined glove box with the following quote from Rolls himself embossed into it:

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.