2008 Rolls Royce Phantom Drophead Coupe Convertible 2-door 6.7l on 2040-cars

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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce spotted testing even sportier Wraith

A Rolls-Royce is not what you'd typically consider to be "sporty." Luxurious. Stately. Even powerful, packed as they are with twelve-cylinder engines displacing in excess of six and a half liters. The Wraith set out to change that with a sportier package, more rakish profile and an even more potent version of the Ghost's 6.6-liter twin-turbo V12 to make it the fastest and most powerful Rolls-Royce ever made. But now it seems Goodwood is working on an even more aggressive version.
Spotted undergoing testing in parent company BMW's home country of Germany, this particular Wraith might strike you as the same one we've already seen, save for a few telltale details. It may be wearing the same rolling stock as the existing model, with what look like the same tailpipes protruding ever so elegantly around back, but at the bottom of the front bumper and atop the rear trunklid you'll notice more assertive spoilers added on.
To what end, we cannot be certain, but our spotters on the ground seem to think this is a prototype for a more extreme version of the Wraith - possibly inspired by the attention garnered by the Bentley Continental GT3-R. Could we be looking at a Wraith V-Specification like we saw with the Ghost? We'll have to wait to find out for sure, but in the meantime you can scope out the virtually undisguised prototype in the gallery of high-resolution spy shots above.

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.