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Rolls-Royce Wraith convertible planned, SUV rumors kicked to the curb

Seeing as it adheres to the exotic car template we've known for years, it should surprise no one that the next model from Rolls-Royce will reportedly be a convertible version of the Wraith. When the coupe is on its way to dealers at the end of this year, company CEO Torsten Müller-Ötvös has told Autocar that the British luxury marque start applying itself to the convertible.
At no time will they apply themselves to an SUV, though. Still sticking to its brand-value guns, Müller-Ötvös says that an SUV wouldn't have that trademark Rolls-Royce feeling and that such a vehicle hasn't even been discussed. Having heard this before from other brands, we can't help but suspect that one day in the future we'll hear the phrase, "Oh, but this is the Rolls-Royce of SUVs."
The investment in an SUV would also mean a huge investment in the factory at Goodwood, however, since Wraith production is expected to need three shifts and raise levels to near capacity. And forget about building anything from The Spirit of Ecstasy somewhere else, Müller-Ötvös saying, "Rolls-Royces are built in Goodwood."

Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Rolls-Royce rolls out one-off Ghost Golden Sunbird in China

In 2001, archeologists in the palace city of Chengdu, China, uncovered the Golden Sun Bird, an ancient artifact that dates back to the Shang Dynasty from 1000 BC. The disc depicts the sun and is made of almost solid gold, measuring five inches across and weighing 20 grams. The city adopted it as its logo, and now Rolls-Royce has commemorated the find and the heritage behind it with a unique one-off.
Based on the long-wheelbase version of the Ghost, the Golden Sunbird edition features a two-tone white and gold paint scheme, with gold coachline and gold grille topped by a gold Spirit of Ecstasy. The interior has likewise been gilded with gold embroidery atop the light brown leather and white trim to match the coachwork.
The result may be elegant but is certainly not subtle. And of course it's just the latest in a long line of special editions and one-offs Rolls-Royce has crafted, particularly for markets in the Middle and Far East.