2012 Rolls-royce Ghost on 2040-cars

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Rolls-Royce sketching out SUV for possible 'late 2017' release

With each new story on the Rolls-Royce SUV, the Goodwood automaker comes off as more at ease with their reluctantly birthed yet necessary sport ute. Company design chief Giles Taylor told Autocar that his team is still "sketching to assess the viability of the concept," which to ours ears means they're trying to figure out if such a beast is even possible within the confines of the brand. If it is, Taylor says it will be "a shooting brake, not a crossover with a sloping roof. A proper SUV."
A different company source, unnamed, seems confident that Taylor's team will figure it out, telling the magazine it would start at 200,000 pounds ($335K US). However, that same source said the vehicle will be "a kind of Mercedes-GLK-plus-plus," which is a baffling description in several ways. More reasonable is the speculation that it will ride on Ghost, not Phantom, architecture and make its debut sometime around late 2017.
That Ghost platform is expected to take cues from the carbon, aluminum and steel bones that supported the BMW Vision Future Luxury concept shown at the Beijing Motor Show and destined for the 9 Series. Some of those tricks will also go into the next-generation Phantom, which Autocar says will come in 2017 and not 2020.

Rolls-Royce looks to the heavens with diamond-encrusted Celestial Phantom

The Middle East is a vital market for Rolls-Royce, particularly in the Gulf emirates. So the British automaker wouldn't let the region's premier auto show go by unnoticed, and to that end has rolled into the Dubai Motor Show with an array of special editions.
Chief among them is the Celestial edition Phantom, a customized limousine that initially debuted at the Frankfurt Motor Show but has returned to Dubai with the addition of 446 diamonds hand-set into the door panels, center console and cabin privacy partition. Taking the spirit of the Phantom's trademark starlight headliner even further, the Celestial edition reproduces overhead the constellations exactly as they were on the evening of January 1, 2003, when Rolls-Royce delivered the first Phantom to its owner, as verified by the South Downs Planetarium in Chichester, England.
The Bespoke division also fitted the Celestial Phantom with inky blue leather, special glassware and a custom picnic set. The wheel hubs are also engraved and the Spirit of Ecstasy hood ornament uplit, demonstrating just a few of the possibilities awaiting those with the means not only to buy a new Rolls-Royce, but also commission special features from the Bespoke department.

Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.