5.7l & Cng Slt Crew 4x4, Navigation, Satellite Radio Park Assist, Remote Start on 2040-cars

Auto blog

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2013 Ram 1500

Enough Is Enough. Finally.
Not long ago, the efforts of an automaker to put a six-cylinder engine into a pickup truck went something like this: take the basic bread-and-butter V8, lop two cylinders off one end of the block and call it a day. The resulting engines were generally pretty rough around the edges, and while they were able to churn out reasonable amounts of torque, they generally weren't good at anything else. Instead of being smooth running, they shook and shimmied; in place of a quiet highway jaunt, they operated well outside their low-rpm comfort zones and sent a corresponding racket throughout the cabin. And, instead of returning significantly superior fuel economy over their V8 counterparts, they guzzled gas and spat noxious vapors out their tailpipes.
In other words, the only reason to choose the base V6 engine over an optional V8 was to save money on the initial purchase, and that usually meant you'd be driving home in a stripped-out machine and would be lucky to have power windows, cruise control and air conditioning.

Winnebago Trend, Travato are first ProMaster-based RVs

While Ford has been the dominant supplier of chassis, engines and platforms for the recreational vehicle industry in modern times, its market share has been eroded by the increased availability of new commercial vehicles on the market. In the days of Daimler-Chrysler, the Sprinter was Chrysler's alternative to the Ford E-Series as a basis for Class B and C motor homes. But then Daimler split and the Sprinter went back to being a Mercedes product in the US, though it still continued currying favor in the RV world by offering diesel power with a smaller footprint. With the marriage of Chrysler and Fiat, though, the Pentastar brand once again has a foreign-sourced commercial van alternative - the Ram ProMaster - and Winnebago is the first RV manufacture to make it into a motor home.
Actually, Winnebago has unveiled a pair of ProMaster-based RVs: the Trend and Travato. The Trend is a Class C motor home, which generally means it's based on the chassis cab version of a van and features a bed over the cab and larger body for living space behind the B-pillars. Available in a tidy 24-foot length, the Trend can be had with two floor plans, both of which include large sleeping areas, a bathroom, kitchen and a dinette. The Trend also has some unique touches, including seats in the cab that swivel around to face the rear and three-point seat belts for the dinette.
The second ProMaster-based Winnie is the Travato, a Class B motor home, which is basically the full van model with as many amenities for living crammed into its quarters as will fit. The Travato measures in at just under 21 feet in length, but packs the full RV experience into the ProMaster's tall body, including a double bed, full bath, kitchen and dinette. The rear bed can even flip up and out of the way, allowing stowage of larger things likes bikes through the van's rear double doors.