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Ram 1500 Mossy Oak Edition ready to hit the woods

Among all the debuts at the Detroit Auto Show next week, Ram will remove the ghillie-suit veil from its 2014 Ram 1500 Mossy Oak Edition, but the truck's bigger - and more fitting - debut will take place later in the week at the Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas. The new Mossy Oak Edition is aimed at hunting, camping and fishing enthusiasts, and it will go on sale within the next couple of months with a base price of $39,985, not including $1,195 for destination.
With plenty of accolades already in the bag for 2013 (including Motor Trend Truck of the Year and Truck of Texas), the 2014 Ram 1500 is definitely getting plenty of attention, and the new camouflage job from Mossy Oak should help get a few more eyeballs on this truck. Starting with the Ram 1500 4x4 Crew Cab Outdoorsman, this special edition is only offered in three exterior colors - Black, Black Gold or Prairie Pearl (shown above) - to go with the Mossy Oak camouflage along the lower edges of the body as well as the upper edge of the cargo bed. Unlike the previous Mossy Oak Edition (2011-2012), buyers can now opt for the innovative RamBox system in which to store plenty of hunting, camping and fishing gear.
Inside, there's more camo on the center stack and door panels, and the headrests are embroidered with the Mossy Oak logo. Like the Outdoorsman, the Mossy Oak Edition comes standard with cloth seats in two available colors, but it adds in a new option: Katzkin leather in Espresso Tuscany with the Mossy Oak logo embroidered into the seatbacks. Scroll down for more information on the 2014 Ram 1500 Mossy Oak Edition.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram 1500 Mossy Oak Edition ready to start Truck Dynasty in the Motor City

Throughout the last half of the 20th Century and extending into the 21st, our country has had an on-again, off-again love affair with redneck culture. Urban Cowboy begot The Dukes of Hazzard which bled into the Ernest movies, which, in turn, paved the way for the long locks of Joe Dirt and Kid Rock. These days Duck Dynasty is the ignoble standard bearer for the hillbilly way of life - a group that would undoubtedly feel right at home in the latest offering from Ram, the 2014 Ram 1500 Mossy Oak Edition.
Custom designed for the hunters, fishers and other outdoors-folks that make up the Ram customer base (according to the company's press release) the latest instantiation of the Mossy Oak boasts a liberal daubing of camouflage. The camo rides on top of your choice of Black, Black Gold Pearl, Prairie Pearl and with either a Canyon Brown or Frost Beige interior. All of the Mossy Oak Edition trucks are 4X4s with a Crew Cab body, perfect for hauling your hunting buddies out into the wild places of the world.
Fashionable redneck culture doesn't come cheap apparently; the Ram 1500 Mossy Oak Edition starts at $39,985 with a $1,195 destination fee.