2014 Ram 2500 Tradesman on 2040-cars

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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2015 Fiat Ducato and French siblings get prettier face, finer features

The Ram ProMaster only introduced itself to US buyers - prognathous jaw first - last year, but it might quickly be the recipient of some plastic surgery. Above is the new face of the 2015 Fiat Ducato, which does duty as our ProMaster, the Citroën Jumper and the Peugeot Boxer and will be officially unveiled on May 12. Its face still slopes forward all the way to the bottom, but the distance and weight of the jutting chin has been greatly reduced by curving lines that more artfully integrate the new three-piece bumper with the sheetmetal. That bumper can be had in two colors, and the front end also gets new, sleeker headlights with LED DRLs.
Trims are named Classic, Tecno and Lounge, and all benefit from ESP, a new underride guard and an upgraded cockpit with touches like better seats, Bluetooth and a clipboard that can be affixed to the dash and is robust enough to hold smartphones and tablets. High-zoot options - which would give the ProMaster better fight against the Mercedes Sprinter if they carry over to our market - include lane departure assist.
The Ducato will come with choices of three roof heights, four lengths and eight capacity ratings. You'll find info on that and much more in the press releases from Fiat and Peugeot below, and we'll find out more about how the ProMaster will benefit in a few weeks.

Ram flubs ProMaster cargo capacity

The Ram ProMaster is going to look a little smaller on the inside, at least by way of its specification sheets, despite the sheet metal staying the same.
When Ram originally published the cargo capacity for its van, it simply did a direct conversion from the European rating of 15 cubic meters to 530 cubic feet. However, that didn't take into account the standard way internal measurements are calculated for the US. While the trucks have been on sale since October, the automaker just noticed the problem, and it's working on a revised figure. According to Automotive News, the new carrying ability for the ProMaster is likely between 450 and 475 cubic feet.
The difference stems from two standards for measuring capacity. In Europe, the entire internal area is determined and then obstacles like seats are subtracted from it. That means areas where freight could never go, like on top of seat backs, gets included in the figure. In the US, only the area where goods could actually fit is included, which leads to lower specs with no actual change in space.