2014 Ram 2500 4wd Crew Cab 149" Tradesman on 2040-cars

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Ram ramping up MI truck production, does deal with Texas Rangers

Thanks to a host of upgrades at the Warren Truck Assembly Plant in Michgan, Ram Trucks is boosting production of the already strong-selling Ram 1500 to build 28,585 more of them a year. That works out roughly to five more per hour, or an additional 100 per day. The major key to the improvements was redesigning 353 assembly workstations to allow employees complete their tasks more efficiently. According to Ram, the expansion was done to meet growing demand for the pickup.
These kinds of comprehensive changes can't happen over night, obviously. From the end of 2013 through the summer shutdown in August, the Warren Truck plant received automation tweaks in the body shop and upgrades to the color booths in the paint shop.
However, the biggest shift was working with "UAW-represented team leaders and operators" to examine every workstation for efficiency improvements. In that analysis, the company identified and altered over 100 problems that could have caused an injury. What really helped to boost the production rate so significantly was moving about 300 parts, or grouping them into kits for better ergonomics, and eliminating walks to grab tools. Once everything was done, about 63 percent of workers at the factory got updated training.

Ram Long-Hauler prototype spotted testing, world about to get new largest pickup?

In the past few months, Chrysler's Ram brand has gone from also-ran status behind Ford and General Motors to a class leader in many truck categories including fuel economy (25 miles per gallon highway) and towing (30,000-pound maximum capacity). Now, based off these spy shots recently taken, it looks like Ram is preparing to introduce the be all and end all of pickup trucks, with a production version of its leviathan 2011 Long-Hauler Concept.
Our spy shooters recently caught the two-year-old concept truck running around Auburn Hills, MI covered in stickers that would indicate the truck could be testing for a production model, and last we heard back in September, Chrysler has been trying to build a business case for the massive hauler. On the other hand, seeing as how the only changes made to this truck since it was first unveiled are a full factory tailgate and various Mopar accessories (mud flaps, exhaust finisher and bed step), it doesn't appear that any changes have been made that fit in with the recently announced 2013 Ram HD models.
As a refresher, the Long-Hauler rides on the 197.4-inch wheelbase of the Ram 5500 chassis - usually reserved for stake or box trucks - allowing it to combine the luxury of the Mega Cab with the cargo capability of an eight-foot bed and enough room in between to fit a 60-gallon reserve fuel tank. This, along with the 50-gallon, in-bed fuel tank and the truck's factory fuel tank means that the Long-Hauler has the ability to carry 162 gallons of diesel fuel - enough for one incredibly long haul.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).