2012 Dodge Ram 1500 "lonestar" 4x4 on 2040-cars

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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram Long-Hauler prototype spotted testing, world about to get new largest pickup?

In the past few months, Chrysler's Ram brand has gone from also-ran status behind Ford and General Motors to a class leader in many truck categories including fuel economy (25 miles per gallon highway) and towing (30,000-pound maximum capacity). Now, based off these spy shots recently taken, it looks like Ram is preparing to introduce the be all and end all of pickup trucks, with a production version of its leviathan 2011 Long-Hauler Concept.
Our spy shooters recently caught the two-year-old concept truck running around Auburn Hills, MI covered in stickers that would indicate the truck could be testing for a production model, and last we heard back in September, Chrysler has been trying to build a business case for the massive hauler. On the other hand, seeing as how the only changes made to this truck since it was first unveiled are a full factory tailgate and various Mopar accessories (mud flaps, exhaust finisher and bed step), it doesn't appear that any changes have been made that fit in with the recently announced 2013 Ram HD models.
As a refresher, the Long-Hauler rides on the 197.4-inch wheelbase of the Ram 5500 chassis - usually reserved for stake or box trucks - allowing it to combine the luxury of the Mega Cab with the cargo capability of an eight-foot bed and enough room in between to fit a 60-gallon reserve fuel tank. This, along with the 50-gallon, in-bed fuel tank and the truck's factory fuel tank means that the Long-Hauler has the ability to carry 162 gallons of diesel fuel - enough for one incredibly long haul.

Ward's reveals annual 10 Best Engines list for 2013

Ward's Auto has released its annual 10 Best Engines award winners. The 2013 list covers the full width and breadth of the internal combustion spectrum, from a spate of efficient four-cylinders to the most powerful production V8 on the planet. As always, the entries must be available in a production vehicle in the first quarter of 2013 with an MSRP of less than $55,000. The supercharged 3.0-liter V6 from the Audi S5 held on for the fourth consecutive year, and BMW earned two spots on the list with its turbo 2.0-liter four-cylinder and turbo 3.0-liter inline-six.
Ford pulled in two awards for its 2.0-liter EcoBoost four-cylinder and and the supercharged 5.8-liter V8 from the Shelby GT500. Honda matched BMW and Ford with two wins of its own. Wards awarded the 2.4-liter four-cylinder from the Honda Accord Sport as well as the 3.5-liter V6 from the Honda Accord. Chrysler, General Motors and Subaru each garnered a spot on the list as well for the 3.6-liter V6 in the Ram 1500, the turbo 2.0-liter four-cylinder in the Cadillac ATS and the 2.0-liter four-cylinder the Subaru BRZ, respectively. You can read the full press release below for more information.