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Porsche offering short-term loans to Macan waitlisters

Walk into a Porsche dealer today, place an order for a Macan and you'll be looking at a waiting period of six months or more before you can expect delivery. That may be common enough for high-end European automakers, but the Macan is meant to lure new buyers to the brand, and the waitlist could be enough to deter them from sticking around.
The solution? Offer to lease them a Boxster or Cayman until their new Macan arrives. Shorter in term that the usual new-car lease, these six-month terms are designed to keep buyers from turning their backs, all the while experiencing the kind of vehicle Porsche does best.
Of course it doesn't hurt that the dealer then gets a used sports car to sell again once the short-term lease is up. And we wouldn't be surprised to see some buyers asking to hold on to their mid-engined sports car for a little longer, either.

Investigators blame speed in fatal Paul Walker crash

When the tragic news first came in that actor Paul Walker had been killed in a car crash, family, friends and fans were left searching for answers. They now have at least one key question answered, with the Los Angeles County Sheriff's Department blaming "unsafe speed" for the fatal accident.
According to a statement released by the LACSD, "Investigators determined the cause of the fatal solo-vehicle collision was unsafe speed for the roadway conditions". The investigation into the November, 2013 crash determined that Walker's 2005 Porsche Carrera GT had been driven by his business partner and racer, Roger Rodas, at speeds between 80 and 93 miles per hour - less than the 100+ mph initially suspected, but still far too fast for the road on which they were traveling, which carried a posted limit of 45 mph.
In the investigation into the death of the Fast & Furious star and his friend, some people were quick to finger the Porsche in which they were riding as the culprit. The Carrera GT does, after all, have the reputation of being a notoriously difficult car to control. But after an exhaustive investigation, law enforcement officials in California have vindicated the car and dismissed any mechanical fault as the cause of the accident.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.