2009 Porsche Cayenne Gts White On Tan Awd on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

1973 Porsche 911 Carrera RS takes center stage with Petrolicious

Today, one of the most exciting track toys available is the Porsche 911 GT3. Its forbearer, though, was an altogether different beast that was every bit as exciting. Yes, we're talking about the old 911 Carrera RS that blessed the early 1970s. With a mere 1,580 cars built, meant specifically to satisfy the FIA's homologation requirements, the RS is one rare pre-Malaise era cars.
Complete with a 2.7-liter flat-six engine, this RS of Mark Haddawy is one of the earlier examples of the breed (later cars received a larger, 3.0-liter engine). Still, it can scamper to 60 miles per hour in a very respectable 5.6 seconds and will happily hit 150 mph in a straight line. Sporting Porsche's iconic duckbill rear spoiler, the equally iconic Fuchs wheels, as well as slew of options, as Haddawy points out, each of the nearly 1,600 RS models is its own unique iteration on the Porsche performance formula.
Take a look below for the latest video from the crew at Petrolicious.

Meet the man that discovered and restored the oldest existing Porsche

Luciano Rupolo is an absolutely fascinating gentleman. He was born in France but spent nearly his entire life in Italy as an auto mechanic running his own shop. His grandfather and father instilled a love of sports cars in him that he carried on by historic racing in Italy for decades. He saw his life-long automotive passion repaid when he found and restored the car that might have been the first Porsche registered for the road.
You can spot in his garage a split-window Corvette, Ferrari 250 GTE and other exotics, but Rupolo's most interesting automotive story concerns his Iso Grifo Competizione (pictured above). The sports coupe was found in the Canary Islands as little more than a shell, but Rupolo got help from a prestigious source for its restoration. The result is a motoring masterpiece.
Rupolo is a fantastic storyteller with a captivating, tale to tell. Settle in, scroll down and watch the bittersweet documentary about his life with one of the first Porsches.