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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche Macan spied, all lit up and dodging flurries

We've seen the upcoming Porsche Macan testing on surface roads and even on the Nürburgring, but here we have our first spy shots showing a disguised prototype doing some winter testing in snowy conditions. Still obscured by plenty of camouflage attempting to mimic its larger Cayenne sibling, we still can't get a clear look at what the Macan's face and rump are going to look like, although it does appear that some details for the front lighting are starting to emerge.
Below the headlights, those are obviously decals trying to look like turn signal lenses, but it appears that there is still some sort of lighting being hidden judging by the small circles cut into the camo. Lower in the fascia, we can also see there are LED running lights not revealed on past prototypes. The entire rear end of this Macan prototype still appears to be tacked-on camo, but the side view appears to be in production form save for the poorly disguised rear quarter windows.
As we've seen in the past, Porsche engineers are still testing the Macan alongside the Audi Q5 with which it shares its platform. There has been no word as to when we could expect to see the Macan in production or concept form, but we'd have to guess that this compact crossover is getting ready to shed its camo very soon.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #344
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