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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Are you the next Porsche 911 GT3 RS or GT2?

Porsche typically keeps to a suitably fast schedule when it comes to rolling out increasingly hard-core performance versions of the 911. After the 997 Carrera debuted in 2004, the GT3 version followed in 2006, and by the end of the 2007, Porsche had rolled out both the GT3 RS and GT2 versions. Then the facelifted 997.5 came out in 2008 and it was back to the start: the GT3 came in 2009, the GT3 RS and GT2 RS in 2010, and the GT3 RS 4.0 in 2011. But things have slowed down some with the latest 991 generation.
The new Carrera came in 2011 and the GT3 followed in 2012. By recent history's example, we should have at least two more hardcore models by now, but we don't. Maybe the engineers in Zuffenhausen have had their hands full fixing the spontaneous-combustion issues with the existing GT3, or maybe their attentions have been focused elsewhere altogether. But if these spy shots are anything to go by, it seems like they're back on the job.
Now we don't know if this prototype foreshadows a new GT3 RS or a GT2, but it sure looks more hard-core than the existing GT3 that many purists have derided as too soft, what with its automatic transmission and four-wheel steering.

Porsche goes Platinum with special edition Cayenne

The other day, Porsche announced a new special edition of the Cayenne. We didn't pay it much heed because it appeared to be exclusive to Europe (or, at least, markets other than ours), but now Porsche has announced its availability in North America, as well.
It's called the Platinum Edition, and it's available exclusively on the entry-level models with either the 3.6-liter V6 or 3.0-liter turbodiesel V6. You can tell the special edition apart from any other Cayenne by the silver details (accenting the grilles, window trim and rear spoiler) and its two-tone black and beige leather interior. But what makes it a compelling choice is the long list of equipment, which Porsche has identified as the most requested options and fitted them as standard, including the eight-speed Tiptronic S transmission, Power Steering Plus, Park Assist, Convenience Package and Bose audio.
Pricing starts at $63,300 for the Cayenne Platinum Edition, or $66,900 for the Cayenne Diesel Platinum Edition. That represents a premium of approximately $13,000 over a bone-stock model, but actually saves you a few grand if you were going to select all those options anyway. Check out the press release below for all the details.