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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Watch Porsche's 918 Spyder break a sweat while hot weather testing

With five months left until the 2015 Porsche 918 Spyder enters production, Porsche engineers are still putting the hybrid sports coupe through a battery of last-minute tests. To give us new reasons to ogle over the car - as if we needed any more - Porsche has released a short video showing the 918 Spyder undergoing shakedown tests in the hot Nevada desert. And you can't drive through Nevada without visiting Vegas, too, right?
Although there's really nothing new to see in this video, it's still fun to watch as Porsche approaches one million test miles logged on this exciting new high-performance model. One interesting part (at around the 0:37 mark) shows the car taking off under electric power and then transitioning to engine power, which results in a mix of whirs and growls as the 918 Spyder switches from a 127-horsepower electric vehicle to an 887-hp hybrid supercar. Scroll down to watch - and hear - Porsche's latest creation in motion.

Porsche rules out Macan, 911 hybrids

Believe it or not, between the 918 Spyder, the Cayenne and the Panamera, Porsche offers more plug-in hybrid models than any other brand. Yes, Porsche. But don't expect that trend to continue. At least, not in the immediate future.
According to Top Gear, the E-Hybrid powertrain in the Cayenne and Panamera is too big to fit into the smaller Macan. A future hybrid system could be small enough to fit, but with the current technology still fresh, that'd still be some ways down the twisting road.
It stands to reason, then, that if the system wouldn't fit in the Macan, it wouldn't fit in the Boxster or Cayman, either. But what of the 911? Surely Porsche would like to stick it to BMW and its new i8, and proved it could do a hybrid 911 when it rolled the GT3 R Hybrid (pictured) out onto the race track over four years ago. But Zuffenhausen is reportedly in no rush to put that idea into production - not for the current 911 and not for the next one, either.